Knowing the banking business
It’s not enough to understand today’s marketing strategies. We know our banking clients need to respect and trust us as their marketing partner. This means understanding the compliance and financial challenges banks face each day. It means not only talking the talk but walking the walk and having experienced people who are dedicated to exclusively serving our banking clients.
Investing in bank marketing specialists
Being a technology-driven integrated marketing communications firm since 1986, we recognized the challenges of staying ahead of daily marketing advancements and changes. To address these challenges, we spun three divisions off from SGW and created independent companies that focus on being experts in the evolving technology advancements of their communication disciplines. We also established working partnerships with senior level banking managers who were instrumental in the planning and spearheaded the successful growth of several banks.
Our banking clients appreciate interacting with specialists that speak their language and truly understand the challenges they are going through. Our formula is working and clients have told us they appreciate interacting with experts rather than generalists, and it’s an edge that’s keeping them ahead of their competition.
Values we live by
We make it a priority to promote a balanced lifestyle and reinforce that family always come first. This is more than a philosophy, it’s our way of life and it’s created an environment in which our people sincerely care for one another. From the top down, we promote the core values of teamwork and respect, and this authentic culture is extended to our clients who tell us they truly appreciate our long-term relationships. We also believe in giving back, and we support many philanthropic foundations and actively participate in supporting charities in our local community.