•  icon map 219 Changebridge Road, Montville, NJ 07045
  •  icon mail info@sgw.com
  • icon phone973-263-5446

Campaign Strategy

Implemented an integrated marketing rebranding strategy re-positioning Lakeland Bank as the friendly neighborhood bank. Promoted personalized customer relationships, technology-driven products and a strong community commitment. Rebranding campaign grew bank’s assets from $800 Million to $6 Billion, reduced customer churn by 30% and Lakeland Bank was recognized by American Banker Magazine as first community bank to successfully launch Facebook educational video series.

Rebranding

Lakeland Bank Logo Redesign

Billboard Campaign

Integrated local out-of-home campaigns to support the overall campaign.

Popmoney® Cable Commercial

Testimonial Video

Social Media Video

Produced and distributed local broadcast and social campaigns and wrote and recorded a music jingle used as the sound bed throughout the broadcast elements.

Print

Vehicle Wrap

Bank Van

Integrated branding and key messaging into vehicle wraps.

Social Media

Developed new website and established bank’s social media presence

Promotional Materials

Created various branded materials for promotions.