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Segmentation Marketing

Segmentation Marketing focuses on developing and creating a unique selling proposition and establishing a brand that differentiates itself from the competition. It’s the most effective and cost-efficient strategy to aggressively promote your difference through multiple media channels and to specific targeted audiences.

Segmentation marketing is a smart proven strategy that will help you outperform the competition … rather than trying to outspend them.

Video First Approach

SGW has a successful track record of creating thought leaders, content experts and industry authorities by implementing marketing segmentation strategies.

Our proven approach to branding begins with creating and producing video content and then integrating various creative assets of the videos into multiple communication tactics such as: podcasts; b-roll; digital banners; web and landing page content; blogs; social media posts; v-mail campaigns; cable/TV commercials; even traditional media assets like billboards, print ads and PR.

SGW’s video first philosophy delivers affordable and highly effective programs that fully optimize your marketing budgets.

Content Delivery Outlets

SGW’s integrated content delivery strategies maximizes your exposure in the communities you serve while effectively branding and cost-efficiently driving targeted audiences directly to your website or landing page.

We utilize a blended mix of digital and traditional media channels, as well as multiple direct response outlets to enhance the campaigns overall reach and frequency. Results are tested and measured in real time and media adjustments are continually made to improve and increase engagement.

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