•  icon map 219 Changebridge Road, Montville, NJ 07045
  •  icon mail info@sgw.com
  • icon phone973-263-5283

Increase customers with segmentation marketing.

Identifying your true target
audience is critical to your success.

WHAT is segmentation marketing?

A strategy that allows you to focus on developing a brand that differentiates you from the competition while aggressively promoting that difference through integrated advertising campaigns to specific segmented audiences.

WHY do segmentation marketing?

SGW specializes in creating local and regional industry experts. Our unique content branding strategy maximizes your exposure in the communities you serve and effectively and cost-efficiently drive targeted audiences directly to your website.

HOW is segmentation marketing delivered?

Video. It’s proven to be the best communication tactic for promoting your branding message, and our years of experience confirms this industry fact. SGW eliminates waste, focuses your message and maximizes every opportunity to optimize your budget.

SGW’s goal is for you to outperform your competition — not outspend them.

7 steps to segmentation marketing

Branding/Service line campaigns

  • Concept Development
  • Shot sheet / Storyboard
  • Talent Casting
  • Video Production
    • 60 second website version
    • 30 second edited TV/Cable Commercial
    • 45 second edited V/E-mailable version
    • 15 second edited Social Media Post
  • Podcast
  • Interactive Landing Page
  • Static E-Mail Template
  • Billboard /On-Site Poster
  • Local Print Advertisement

Testimonial endorsement campaigns

  • Interview and Evaluate on Camera Candidates
  • Conduct on Camera Training
  • Video Production
    • 60 second website version
    • 30 second edited TV/Cable Commercial
    • 45 second edited V/E-mailable version
    • 15 second edited Social Media Post
  • Podcast
  • Interactive Landing Page
  • Static E-Mail Template
  • Billboard /On-Site Poster
  • Local Print Advertisement

Monthly implementation and management

  • Client Communications
    • Meetings/Teleconferences
    • Activity Reports
  • Media
    • Negotiate
    • Buy
    • Reconciliation
  • Materials
    • Production Supervision
    • Traffic Management
    • Digital Reporting
      • Monthly Google Analytics Interpretation
      • Revisions and Recommendations