SGW Enlists New Bank Marketing Director
Former Lakeland Bank EVP Jeff Buonforte Named Director of SGW Bank Marketing
MONTVILLE, NJ – March 26, 2019 – SGW is proud to announce the addition of Jeff Buonforte as the agency’s Director of Bank Marketing.
Buonforte comes to SGW with more than 35 years of experience in the banking and financial industries. He previously served as Executive Vice President with Lakeland Bank from 1999 to 2019 and worked with National Community Bank, The Bank of New York, Merrill Lynch and PricewaterhouseCoopers.
Over his career, Jeff managed and directed essential banking departments, including marketing and communications, government and municipal relations, commercial lending, retail, and wealth management, as well as Lakeland Bank’s scholarship foundation.
“I’m proud of all the teams and accomplishments we experienced at Lakeland, but I’m especially proud to have introduced SGW to the bank,” says Buonforte. “SGW re-branded Lakeland Bank, and played an integral role in the significant growth the bank has experienced.”
SGW CEO Dave Scelba has faith in Buonforte’s knowledge and skillset translating well into the marketing agency, saying, “Jeff brings experience, a unique perspective, and a seasoned understanding of today’s compliance issues and the increasing challenges regional and local community banks face. He’s the ultimate banking professional and has impressive knowledge, but it’s his business values, character, and personal integrity that make me so happy he joined our company.”
As Director of Bank Marketing, Buonforte will be responsible for managing the agency’s banking consultation division. SGW’s charter is to help local community banks navigate today’s challenging regulatory environments and ultimately grow their business.
Buonforte holds the professional designation of CFP® Professional and is registered with Series 7 and Series 66 licenses. He earned his B.S.B.A. degree in Economics from Nichols College in Dudley, Massachusetts and has a graduate degree from the Stonier Graduate School of Banking at the University of Delaware.
He has authored several articles on financial planning and wealth management, and has appeared on News12 New Jersey and WWOR as a financial planning expert. Jeff is also a former trustee for the Passaic County 200 Club, an advisory board member of William Paterson University’s College of Business, and a major fund raiser for the Boys and Girls Club of Paterson and Passaic.
About SGW Bank Marketing
SGW has been leading New Jersey’s marketing industry since 1986. Their innovative approach integrating technology with communication tactics is what keeps their client’s ahead of the latest digital trends, and more importantly, ahead of their competition. Samples of how SGW handles today’s banking challenges can be found at https://banking.sgw.com/ or call Jeff at 973-263-5446 to discuss some custom solutions and approaches.